Genesys®, a global leader in AI-powered experience orchestration, has deepened its collaboration with Scuderia Ferrari HP, marking a new phase in their ongoing partnership. Renewed under a multiyear agreement, this partnership now extends beyond the racetrack to elevate Ferrari’s customer experience (CX) worldwide.
Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, emphasized the shared values driving this partnership:
“We are pleased to renew and expand our collaboration with Genesys, a partner that shares with Ferrari the constant pursuit of excellence and innovation. After the first years of working together in Formula 1 racing, we are proud to extend this partnership beyond the track as well, to offer our customers increasingly unique and distinctive experiences.”
This renewed alliance signifies more than just a brand partnership — it’s a fusion of technology, precision, and passion. Just as Ferrari dominates on the track through agility, accuracy, and foresight, Genesys applies similar principles to transform customer experience across industries. In today’s experience-driven economy, brands must continuously innovate to stay ahead, and this collaboration demonstrates that shared commitment.
Through this partnership, Genesys will bring its know-how in AI-powered customer experience to help Ferrari deliver more personalized, efficient, and emotionally connected interactions. The collaboration is designed to elevate Ferrari’s digital engagement strategy, ensuring a seamless blend of technology and human empathy.
Alfonso Fuggetta, Chief Digital Transformation Officer at Ferrari, noted:
“Ferrari represents passion, performance and innovation — values we aim to embody in the experiences we offer our customers. With Genesys, we rely on technology that provides extremely valuable insights into the data we gather, helping us create personalized, one-of-a-kind interactions that truly capture the essence of our brand.”
This partnership is powered by the Genesys Cloud™ platform, which helps us understand customers and employees better by bringing together real-time insights in one place. By integrating CX Cloud from Genesys and Salesforce with Ferrari’s CRM, the automaker gains deeper insights into customer journeys — from interaction histories to behavioral trends — enabling more consistent, outcome-driven experiences.
Tony Bates, Chairman and CEO of Genesys, added:
“We are pleased to renew our partnership with Scuderia Ferrari HP, a relationship built on shared values and a commitment to innovation. Success on the track comes from discipline, strategy and constant refinement. The same is true for CX leadership, where AI-powered insights and adaptability can drive lasting results. Genesys brings together the best of technology and human empathy to help organizations like Ferrari transform every interaction into an opportunity to deliver value and strengthen relationships.”
Ultimately, the expanded partnership between Genesys and Ferrari underscores both companies’ relentless pursuit of innovation, teamwork, and excellence. Together, they aim to deliver next-level experiences for Ferrari clients and employees worldwide — setting a new standard for intelligent, human-centric customer engagement.
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