Friday, February 13, 2026
Crisp, a leading vertical AI platform focused on retail, has officially launched Crisp AI Agents in General Availability. This new platform introduces purpose-built AI agents designed specifically for retailers and consumer packaged goods (CPG) brands. By combining Agentic AI with deep retail intelligence, Crisp enables businesses to make faster, smarter decisions using real-time data from every store and product location. As a result, companies can optimize retail strategies, improve product availability, and enhance overall business performance.
Traditionally, retail teams relied heavily on manual reporting and delayed insights to make operational decisions. However, Crisp AI Agents now provide instant analysis and actionable recommendations. These agents go beyond basic reporting by executing AI Missions that actively monitor retail performance and recommend strategic improvements. For example, they can identify low inventory levels, recommend increasing order quantities, optimize product placement, and organize promotional strategies. Consequently, brands can respond quickly to market conditions and ensure better product distribution across millions of retail locations.
Moreover, Crisp AI Agents continuously monitor promotions and inventory performance. When the system detects a supply gap or an underperforming campaign, it automatically suggests corrective actions and even communicates recommendations directly to retail buyers. Therefore, brands can maintain optimal inventory levels, prevent stock shortages, and maximize sales opportunities.
The platform operates on Google Cloud and uses Google’s Gemini AI models to deliver powerful conversational data analysis and advanced visual insights. This integration allows retail teams to analyze sales and inventory data instantly while generating clear, visual dashboards that simplify decision-making. Vikas Jain, Director of US Retail & Consumer ISV at Google Cloud, emphasized the value of this collaboration, stating:
"Combining Google’s Gemini models with Crisp’s retail data foundation enables brands to convert retail insights into action faster,” said Vikas Jain, Director of US Retail & Consumer ISV at Google Cloud. “By integrating Google Cloud’s AI with Crisp’s AI Agent, brands can leverage sales and inventory data in seconds to create visualizations that strengthen their retail partnerships."
Additionally, several leading brands have already experienced positive results during Crisp’s beta testing phase. Schwan’s, a major food company, successfully used Crisp AI Agents to improve reporting efficiency and uncover valuable growth opportunities. Ben Martel, Category Manager at Schwan’s, shared his experience, stating:
"Crisp AI Agents have streamlined my reporting process, saving significant time each week while also delivering advanced insights through interactive visualizations,” said Ben Martel, Category Manager at Schwan’s. “It has enabled me to quickly identify high-performing items with low distribution as potential growth levers, as well as low-performing items that are at risk. With these insights, I have been able to provide my retailer with more precise data-driven assortment recommendations."
Furthermore, Crisp’s strong retail data foundation powers these AI agents. The platform uses its proprietary Retail Knowledge Graph and semantic data layer to connect supply chain, sales, and category data into meaningful insights. As a result, organizations can transform complex data into clear business actions that improve collaboration between retailers, suppliers, and distributors.
Are Traasdahl, CEO and Founder at Crisp, highlighted how AI Agents will reshape retail collaboration, stating:
“At the core of a successful retail strategy is collaboration. Crisp’s AI Agents will change the way retailers and suppliers communicate and collaborate, by surfacing alerts and by leveraging AI Missions that make autonomous decisions that give retail the optimization boost it needs,” said Are Traasdahl, CEO and Founder at Crisp. “Currently, retailers, suppliers, and distributors each hold only a slice of the truth due to complex workflows, fragmented data, and cross-company processes that are siloed. AI Agents can automate, negotiate, coordinate, and problem-solve, turning well-defined coordination into a competitive advantage.”
Overall, Crisp AI Agents represent a major advancement in retail AI technology. By delivering real-time intelligence, automation, and predictive insights, the platform helps retailers and brands improve efficiency, strengthen partnerships, and drive measurable shareholder value.
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