Monday, December 22, 2025
As digital transformation accelerates across Hong Kong, enterprises of every size are facing a rapidly evolving cyber threat landscape. From ransomware to phishing attacks and system vulnerabilities, organizations are struggling to maintain secure and reliable operations. Recognizing these rising threats, HGC Global Communications and Cisco have jointly introduced Secured Broadband 2.0 (SBB 2.0)—a next-generation broadband offering that embeds enterprise-grade cybersecurity directly into the network layer.
HGC, a leading ICT service provider with extensive global reach, and Cisco, a global technology leader, aim to redefine how connectivity and cybersecurity converge. Instead of relying on traditional add-on devices or patchwork solutions, SBB 2.0 delivers protection at the network foundation. Built on a “SecurityFirst” design approach, the solution offers a secure, resilient, and simplified broadband experience that enables businesses to operate confidently in today’s threat-heavy environment.
This launch comes at a critical time. Cisco’s “2025 Cybersecurity Readiness Index” reveals a major gap between real-world risks and organizational preparedness. According to the report, 49% of global organizations experienced a cyberattack last year, and 71% anticipate a disruptive incident ahead, yet overall readiness has stagnated. The original Secured Broadband has already blocked more than 4 million attempted cyberattacks, underscoring the urgent need for more advanced and streamlined protection.
SBB 2.0 directly responds to that need. By embedding cybersecurity into the broadband network itself, the service delivers seamless, always-on protection from the moment a business connects. This eliminates the complexity associated with external hardware and allows companies to strengthen their defenses without added operational burden.
SBB 2.0 rests on HGC’s robust broadband infrastructure and integrates a customized Cisco SASE (Secure Access Service Edge) framework. The new solution includes several key capabilities:
1. CPE-less, Network-Based Protection
Security is embedded into HGC’s core network, eliminating the need for customer-premises equipment (CPE). This simplifies deployment and extends security coverage to non-company devices, including contractors using personal devices.
2. Cloud Application & DNS Layer Security
Through Cloud Access Security Broker (CASB) protection, SBB 2.0 ensures safe access to cloud applications and prevents unauthorized data usage. DNS protection guards users even when devices connect outside the corporate network.
3. AI-Powered Threat Intelligence
By leveraging artificial intelligence, the system proactively identifies and blocks diverse cyber threats before they reach users, systems, or business assets.
4. Zero Trust Security
SBB 2.0 applies Zero Trust Network Access (ZTNA) principles, verifying every user, device, and application—whether onsite or remote—before granting access.
5. Fully Managed Service
HGC’s cybersecurity experts oversee the entire service, offering 24/7 support and easy-to-understand security reports to reduce internal workloads.
6. Predictable Subscription Model
As the only provider in Hong Kong offering a simple subscription-based payment option for this level of cybersecurity, HGC makes enterprise-grade protection scalable and accessible to all businesses.
Leaders from both organizations emphasized the transformative impact of SBB 2.0.
Andrew Kwok, Chief Executive Officer of HGC
The introduction of SBB 2.0 is a strategic leap forward in our commitment to driving Hong Kong's digital transformation. We are not only improving our ICT solutions, but also redefining the industry benchmark for business broadband. By combining Cisco's advanced technology with HGC's unparalleled ICT network infrastructure and solutions, we are building a future-ready foundation for businesses' cybersecurity, allowing them to safely navigate the complex and rapidly shifting digital landscape with truly secure connectivity.
Argon Ho, Chief Commercial Officer – Group ICT Business of HGC
In Hong Kong's next wave of digital growth, secure connectivity must be inborn, not bolted on. With SBB 2.0, we're redefining the foundation of business broadband by embedding security at the network core. This approach empowers enterprises and SMEs to operate with confidence — less complexity, greater resilience, and the freedom to grow in a fast‑changing digital world.
Iris Feng, General Manager of Cisco Hong Kong, Macau and South China
At Cisco, we believe that security must be at the heart of every digital experience. Together with HGC, we are raising the bar for business connectivity in Hong Kong and the Greater Bay Area by integrating powerful, AI-driven security directly into the broadband network. Secured Broadband 2.0 empowers organizations of every size to confidently embrace digital transformation, knowing their operations are protected from evolving cyber threats the moment they connect. This partnership reflects our commitment to helping enterprises build a secure, resilient, and future-ready digital foundation.
Together, HGC and Cisco aim to create a secure, future-ready digital foundation for Hong Kong enterprises, offering protection that is integrated, proactive, and effortless.
To join our expert panel discussions, reach out to info@intentamplify.com
Recommended News
Tags:
Wipro expands its Google Cloud partnership to deploy Gemini Enterprise, enhancing enterprise productivity, AI innovation, and large-scale digital transformation.
Movate acquires Solomo to strengthen its Salesforce, data, and AI capabilities, advancing healthcare-focused digital transformation and intelligent enterprise solutions.
