Bell Integration, a global leader in IT transformation, AI services, and digital enablement, has announced the expansion of its AI Center of Excellence (CoE) in the United Arab Emirates, alongside the official launch of its NICE CXone training programmes. These new initiatives are designed to help organisations across the UAE modernise their customer experience operations by harnessing advanced AI, analytics, and omnichannel contact centre capabilities.
The expansion comes at a time when the UAE is accelerating its AI-led transformation, driven by innovation hubs in Dubai and Abu Dhabi. It also aligns closely with the nation’s broader ambition to position itself as a global leader in artificial intelligence, digital government, and customer-centric service delivery.
As AI adoption rapidly increases across government, financial services, energy, retail, aviation, and other key sectors, customer experience has emerged as a national priority. Organisations are now seeking scalable platforms that combine intelligent automation, real-time insights, and seamless multichannel engagement. Bell Integration’s NICE CXone training programmes are built to address exactly these needs, equipping UAE enterprises with the skills required to configure, deploy, and optimise modern contact centre environments powered by AI.
The training offerings focus on enabling organisations to integrate AI-driven routing, analytics, and automation into daily operations while designing consistent omnichannel experiences and improving workforce engagement and performance. Programmes are delivered flexibly, either onsite in Dubai and Abu Dhabi, virtually, or through hybrid formats, with tailored learning paths designed for agents, supervisors, CX leaders, and technical teams.
“The UAE is leading the world in redefining digital customer engagement, and the demand for CX transformation has never been higher,” said Faisal Abbasi, AI & Data Executive Director at Bell Integration. “By launching NICE CXone training as part of our regional AI Centre of Excellence, we are empowering organisations to deliver intelligent, connected customer experiences that reflect the UAE’s global ambitions.”
Bell Integration’s NICE CXone curriculum is designed to support both foundational and advanced capabilities, covering core platform functionality, system administration, AI and analytics enablement, workforce engagement management, and governance best practices for secure and compliant CX operations. These programmes complement Bell Integration’s broader AI education portfolio, which includes applied AI readiness, large language model literacy, conversational AI design, and sector-specific enablement initiatives.
By expanding its presence in the UAE, Bell Integration is strengthening collaboration with the region’s leading AI and innovation ecosystems, including digital-first government initiatives in Dubai, advanced research and data clusters in Abu Dhabi, and large-scale transformation programmes across finance, telecom, logistics, aviation, and the public sector. With local expert consulting teams operating across both cities, the company is able to deliver immediate, context-aware support for contact centre modernisation and AI-enabled CX strategy.
“By embedding NICE CXone training within the UAE’s thriving AI ecosystem, we are helping organisations build world-class customer experience operations that reflect the region’s digital leadership,” Abbasi added.
Bell Integration’s continued investment in the UAE aligns closely with the UAE National AI Strategy 2031, reinforcing its commitment to workforce development, sustainable skills transformation, and responsible AI adoption across the Gulf region.
To join our expert panel discussions, reach out to info@intentamplify.com
Recommended News
