8x8, Inc., a leading provider of integrated customer experience (CX) platforms, has unveiled 8x8 Omni Shield Self-Service, a no-code solution designed to combat SMS fraud in real time. The tool empowers businesses to detect, monitor, and block fraudulent traffic such as Artificially Inflated Traffic (AIT) without relying on technical teams.
Seamlessly embedded within 8x8 Connect, Omni Shield equips business users – not just developers – with an intuitive dashboard to manage fraud defense independently. With just a few clicks, teams can spot suspicious activity, suspend fraudulent traffic, and track live SMS trends.
“From e-commerce to banking, SMS is the backbone of digital engagement – and that makes it a growing target,” said Igor Mostovoy, Product Director, CPaaS at 8x8, Inc. “With 8x8 Omni Shield, our customers gain the visibility and control to stop fraud before it impacts their business or their brand. What used to take days now takes minutes – and that speed makes all the difference.”
Tackling the Global Rise of SMS Fraud
The launch comes at a critical time. SMS-based fraud is escalating worldwide, costing businesses an estimated $2.1 billion in 2023 alone. Tactics such as smishing, spoofing, and AIT continue to exploit vulnerabilities, while many defense solutions remain reactive and slow to respond.
8x8 Omni Shield Self-Service delivers a proactive, business-first approach with features like:
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Real-time fraud detection powered by behavioral traffic analysis
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One-click blocking of risky operators and routes
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Auto-suspend functionality to stop fraudulent traffic instantly
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Interactive dashboards for tracking anomalies, conversion rates, and message health
Designed for Business Teams
Unlike traditional tools that require IT involvement, 8x8 Omni Shield enables employees across product, operations, or security functions to take direct action. Instead of waiting on support tickets or delayed reports, users can monitor and act on fraud threats instantly from the dashboard.
Local Protection, Global Value
In mobile-first markets such as Southeast Asia, where SMS is central to banking, e-commerce, and logistics notifications, Omni Shield is helping organizations prevent fraud before it drives up costs or erodes customer trust.
Early adopters already report sharp reductions in AIT-related expenses and stronger performance in SMS campaigns, reinforcing the platform’s impact.
With Omni Shield, 8x8 is positioning itself at the forefront of fraud prevention in digital communication, offering businesses the speed, simplicity, and visibility they need to protect their revenue and reputation.
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