Tuesday, February 10, 2026
UKG, a global leader in AI-powered HR, payroll, and workforce management solutions, has announced a major multi-year partnership with the Aston Martin Aramco Formula One Team™. As part of this collaboration, UKG will serve as the team’s official HR, Pay, and Workforce Management Partner. This alliance blends the high-performance environment of Formula One with UKG’s expertise in workforce intelligence, highlighting how data-driven decision-making empowers teams at every level.
The new partnership reflects a shared commitment to innovation, operational excellence, and the use of real-time insights to unlock peak performance. UKG’s Workforce Operating Platform uses advanced artificial intelligence to help organizations better understand their people, especially frontline workers who account for nearly 80% of the global workforce. By converting workforce data into practical, actionable strategies, UKG enables organizations to make smarter, faster decisions that strengthen productivity and employee engagement. This mirrors Aston Martin Aramco’s approach, where data precision and human expertise work together to drive continuous improvement both on and off the racetrack.
Sarah Hodges, Chief Marketing Officer at UKG, commented: “We help over 80,000 organizations across 150 countries use the value of workforce intelligence to drive performance, including giving leaders the clarity to see around corners in an increasingly complex global economy. It’s our shared values of data, innovation, and team performance that makes this partnership with Aston Martin Aramco the perfect fit for our global brands.”
Aston Martin Aramco Formula One™ also emphasized the alignment of values in this collaboration. Sophie Ackland, Chief People Officer, noted: “At Aston Martin Aramco we understand that great businesses are powered by great people. Our partnership with UKG brings that belief to life in one of the most demanding and dynamic performance environments in the world.”
This alliance comes at a pivotal moment as Formula One enters a new era defined by sustainable innovation and enhanced human performance. UKG’s AI-driven HR, pay, and workforce management technologies are built to help organizations navigate complexity, strengthen workforce resilience, and improve overall clarity into operations. With the industry’s largest workforce dataset, UKG provides organizations with unparalleled intelligence that helps them manage regulatory challenges, optimize team operations, and ultimately invest more effectively in their people.
By teaming up with Aston Martin Aramco, UKG reinforces the importance of connecting technology, data insights, and human potential. The partnership sets the stage for new opportunities to demonstrate how intelligent workforce management can support elite performance in one of the world’s most competitive sporting arenas.
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