Monday, September 29, 2025
Sellm has announced the official launch of its Generative Engine Optimization (GEO) platform, the first solution designed specifically to help brands measure, track, and improve how they appear across AI-powered search experiences.
With the rapid shift in consumer behavior from traditional Google-style searches to conversational tools such as ChatGPT, Perplexity, and Gemini, businesses are entering a new era of visibility challenges. Today, it’s not only about ranking in search engines—it’s also about how large language models (LLMs) recommend and represent brands. To address this transformation, Sellm’s GEO platform offers ChatGPT rank tracking, AI search optimization, and competitive benchmarking, enabling companies to gain a first-mover advantage in shaping their digital presence.
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“Search is no longer about ten blue links. The future is about whether or not your brand shows up inside AI answers,” said Alejandro, founder and CEO of Sellm. “We built Sellm so companies can see how they are represented inside large language models and then optimize for that new reality.”
For more than two decades, SEO (Search Engine Optimization) has defined how brands scale online visibility. However, the rise of LLMs is creating a new discipline: Generative Engine Optimization.
Traditional SEO focuses on optimizing content for Google rankings.
GEO, by contrast, is about optimizing how brands appear inside AI-generated responses.
Industry experts predict that by 2026, more than half of online queries will flow through AI assistants, making this generative presence a critical battleground for marketers and SaaS businesses.
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Sellm’s platform delivers a powerful suite of tools tailored for modern marketing teams, including:
ChatGPT Rank Tracking – Monitor when and how your brand appears in conversational AI results.
AI Search Optimization Insights – Identify authority signals and content factors influencing AI recommendations.
Competitor Benchmarking – Compare brand mentions and visibility against rivals.
Recommendation Share Tracking – Track shifts in brand representation across multiple LLMs over time.
The GEO platform is built with tech startups, SaaS companies, and growth marketers in mind. Instead of waiting months to analyze organic SEO performance, businesses can now access real-time insights into their brand positioning inside AI-driven discovery channels.
“This is not just SEO 2.0, it is a new discipline,” Alejandro added. “Just as SEO became essential in the 2000s, Generative Engine Optimization will become a must-have in the 2020s. Sellm gives brands the tools to stay ahead.”
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Beta testing has already revealed crucial blind spots for companies. Early users discovered competitors being recommended in AI responses despite weaker SEO rankings, inconsistencies in brand representation across platforms like ChatGPT, Google, and Perplexity, and missed opportunities within high-intent AI-driven funnels.
One early client explained, “We realized our main competitor was consistently recommended in ChatGPT for our category even though we outrank them in Google. Without Sellm, we never would have known.”
As AI becomes the gateway for online discovery, Sellm is positioning itself at the forefront of this shift, ensuring brands can adapt, compete, and thrive in the generative search era.
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