Monday, September 29, 2025
8x8, Inc., a leading provider of integrated customer experience (CX) platforms, has teamed up with Modica Group, a global leader in intelligent messaging, to enhance omnichannel CX across the Asia Pacific (APAC) region. This collaboration marks the beginning of a strategic reseller partnership designed to deliver advanced video capabilities within Modica’s OMNI CPaaS platform.
The partnership kicks off with the integration of 8x8 Jitsi as a Service (JaaS) into Modica’s platform, allowing businesses to initiate secure, high-quality video sessions directly from SMS, WhatsApp, or MMS without requiring downloads or app switching.
“Modica is a trusted CPaaS provider across the Asia Pacific, and we’re excited to partner with them to bring seamless, embedded video to their customer experience toolkit,” said Aman Basra, Director of CPaaS Partnerships at 8x8, Inc. “Together, we’re unlocking richer, more flexible ways for businesses to engage their customers in real time.”
With this integration, organizations can instantly launch one-click video chats from familiar mobile channels like SMS, WhatsApp, and MMS. From healthcare and insurance to aviation and public sector services, businesses can now provide a frictionless, app-free, and real-time video experience to customers.
“Our customers want secure, frictionless video – and with 8x8, we can now deliver it, directly within our OMNI platform,” said Stuart Wilson, CEO and founder of Modica Group. “This partnership allows us to meet rising demand for mobile-first video CX, while keeping enterprise-grade security and compliance front and center.”
The integration is already in pilot across Australia and New Zealand, with one major government agency using it for real-time citizen support. The solution enables diverse use cases, including:
Remote healthcare consultations and patient assessments
Insurance claims processing and field inspections
Technical troubleshooting and support resolutions
This collaboration represents the first step in a broader roadmap. 8x8 and Modica plan to expand their partnership with future integrations and reseller agreements in programmable voice, security, and OTT services, further strengthening Modica’s OMNI CPaaS portfolio and unlocking new CX opportunities for businesses across the region.
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