Tuesday, October 21, 2025

Reprise Unveils First Agentic AI System for Enterprise Demos

Reprise, the leading AI demo platform for enterprise software companies, has officially launched its Agentic Demo Builder, introducing a breakthrough in how demo environments are built. This auto-capture technology eliminates manual setup and enables businesses to instantly transform their software into fully functional demo environments. Unlike conventional tools that only provide static guided tours, Reprise’s Agentic Demo Builder creates interactive, customizable demos that mirror the real product and empower go-to-market teams to deliver a seamless experience.

"Reprise releases new auto-capture technology to fundamentally change how demo environments are created and deliver an optimal demo experience."

Demos play a crucial role in the B2B sales process they can make all the difference in winning or losing a deal. Studies reveal that 81% of sellers have lost deals because of poorly executed demos, while 72% of buyers admit choosing vendors who gave the most compelling demo. Despite this, many organizations still rely on live environments or screenshot-based tools that are prone to errors. Configuring such demos often takes weeks or even months, creating significant roadblocks in the sales process.

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With the new Agentic Demo Builder, teams can now clone their product autonomously. As users capture their applications, Reprise’s AI agents learn how the software is structured and automatically write the necessary code to ensure the demo works flawlessly right out of the box. This makes Reprise the only AI-driven demo platform to combine an agentic approach with complete support for every demo type from quick guided tours to full-scale application replicas. 

Asaf Stein, Global Director of Solutions Engineering at Optimove, highlighted the impact: “B2B software is full of intricacies, so creating customized demos has traditionally been time-consuming and technical. Today, our team uses Reprise to make high-quality demos that scale. With AI, Reprise will transform the historically tedious demo capture process, so our solutions engineers will now be able to focus on more impactful, revenue-generating tasks.”

The Agentic Demo Builder introduces two major innovations:

  • AI Demo Diagnostic Engine – Detects demo blockers such as expired tokens, hardcoded domains, timestamp issues, or broken requests.

  • AI Demo Setup – Automatically resolves those issues behind the scenes, converting unstable demos into polished, production-ready environments.

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Sam Clemens, co-founder and CEO of Reprise, emphasized the business value: “Sales engineers are a vital resource for any fast-growing software company, but they’re spending 24% of their time maintaining demos instead of giving them. Reprise’s AI capture system allows sales engineers to generate a perfectly cloned environment with ease. That frees them to do what they do best: build and sell solutions. By removing the single biggest bottleneck in demo creation, the Agentic Demo Builder is the breakthrough the market has been waiting and wishing for.”

This launch builds on Reprise’s December release of AI-powered data injection, which allows teams to instantly create tailored datasets for their demos. Together, these innovations provide customers with a single platform to automatically capture, maintain, and populate their demo environments.

The AI Demo Diagnostic Engine is now available to all Reprise users. The AI Demo Setup feature will roll out in September 2025, offering existing customers who use application clones a powerful way to transform their demo creation process.

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The Contact Center Tech Media Room delivers breaking news and real-time updates in the contact center and customer experience sector. Covering product launches, vendor announcements, market trends, and innovations in CCaaS, UCaaS, AI automation, and omnichannel communication, this newsroom keeps CXOs, IT leaders, and industry professionals informed and ahead of the curve with timely, accurate, and relevant coverage.

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