ISC-CX Partners with Vilebrequin to Elevate Global Customer Experience

ISC-CX, a global provider of comprehensive customer experience (CX) solutions, has been appointed as the worldwide Customer Experience Partner for Vilebrequin. Through this new international collaboration, ISC-CX will implement a structured and globally standardized CX measurement program across all Vilebrequin boutiques.

As luxury retail becomes increasingly competitive, brands must ensure not only premium products but also flawless in-store experiences. Therefore, the newly introduced program focuses on evaluating the entire customer journey inside each boutique. This includes everything from store appearance and product presentation to the brand’s signature sales ceremony—covering welcome, needs assessment, product recommendations, storytelling, additional sales opportunities, purchase completion, and restitution.

Strengthening an Already Refined Customer Journey

Vilebrequin has already built a carefully designed and sophisticated retail journey. However, consistency across global locations remains critical for maintaining luxury brand integrity. With ISC-CX’s expertise, the company will now gain real-time operational insights into how each boutique executes this journey daily.

More importantly, the structured CX measurement framework will provide transparent and measurable data on service consistency, employee training effectiveness, and compliance with brand guidelines. As a result, Vilebrequin’s leadership team can clearly see how well each location aligns with the brand’s global standards.

In addition, ISC-CX will introduce comprehensive reporting and benchmarking tools. These tools will allow management to identify strengths, detect operational gaps early, and respond proactively. Consequently, the brand can continuously refine and elevate its distinctive sales ceremony while comparing performance with other luxury retailers.

Driving Measurable Excellence in Luxury Retail

By combining structured analytics with on-the-ground evaluations, ISC-CX aims to transform customer experience from a qualitative perception into quantifiable performance metrics. This data-driven approach empowers luxury brands to maintain excellence while scaling internationally.

Reinhold Auer, Managing Director at ISC-CX, emphasized the strategic value of the partnership:

"We are proud to support Vilebrequin in elevating and safeguarding their distinctive retail experience worldwide. Luxury retail is defined by precision, emotion, and consistency — our role is to make that excellence measurable, transparent, and actionable."

Through this collaboration, ISC-CX positions itself as a strategic CX transformation partner rather than just a measurement provider. Meanwhile, Vilebrequin strengthens its ability to deliver a consistent, emotionally engaging shopping experience across all global boutiques.

Ultimately, this partnership reflects a growing trend in luxury retail: leveraging structured CX analytics to protect brand identity, enhance service quality, and maintain operational excellence worldwide.

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