Friday, January 16, 2026
Invoca, known as the leader in revenue execution, has introduced its latest innovation — the AI Messaging Agent, a two-way SMS solution designed to help brands instantly engage prospective buyers, qualify leads, and increase conversions. This breakthrough product enables businesses to interact with customers in real time across channels such as digital ads, websites, and interactive voice response (IVR) systems. It supports customer interactions 24/7, providing seamless expert engagement that drives more sales-ready conversations and booked appointments.
Brands continue to lose significant revenue because interested buyers often cannot get timely answers. Studies reveal that up to 85% of online shopping is abandoned and nearly 40% of incoming calls never reach a live representative. These missed interactions result in wasted marketing investments and customer losses to competitors. Invoca designed the AI Messaging Agent to address this critical gap by automating personalized conversations through SMS, enabling brands to convert leads at all hours without requiring a human agent.
Furthermore, the solution is uniquely positioned because it is pre-trained using a brand’s most effective customer conversations. This ensures the AI performs from day one like a top-performing sales agent. Each digital, phone, and SMS interaction links back to the initial marketing campaign, enabling accurate closed-loop attribution. This capability offers unprecedented insights into which ads, keywords, and channels truly generate revenue — a transparent view that traditional messaging platforms do not provide.
Gregg Johnson, CEO of Invoca, noted,
“In the age of AI, consumers expect every brand to deliver instant, intelligent answers at any point in the buying journey, much like they experience with popular AI platforms like ChatGPT. With Invoca’s AI Messaging Agent, brands can deliver that same level of conversational sophistication and immediacy to their consumers on SMS, grounded in first-party data and complete with detailed data to measure revenue and drive profitable growth.”
Invoca highlights that most standard SMS marketing platforms only provide one-way communication, offering limited or no visibility into conversion data. However, the AI Messaging Agent stands apart based on three foundational strengths:
Pre-trained on high-converting conversations:
The AI learns from historic call transcripts to produce natural responses that reflect the brand’s tone. It understands common questions, objections, and what motivates buyers, allowing it to communicate effectively without long training cycles.
Powered by digital journey context:
The AI knows which ads were clicked, which products were viewed, and where the customer stands in their journey. This context drives personalized and relevant answers that move prospects closer to conversion.
Closed-loop attribution:
Invoca is the only provider tying every SMS exchange, callback, and scheduled appointment to the originating marketing outreach. This equips marketing, ecommerce, and contact center leaders with clear insights into revenue-driving opportunities.
Ultimately, Invoca’s AI Messaging Agent introduces the next evolution of digital commerce by merging convenience, intelligence, and revenue accountability — helping organizations convert modern buyers with speed and precision.
To join our expert panel discussions, reach out to info@intentamplify.com
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