Friday, January 23, 2026
CallTower, a global leader in unified communications, contact center, and collaboration solutions, has announced the expansion of its CT Text messaging solution to include WhatsApp. The move allows businesses to securely communicate with customers and employees through one of the world’s most widely used messaging platforms—without leaving their existing collaboration environment.
By integrating WhatsApp directly into its Unified Communications as a Service (UCaaS) ecosystem, CallTower enables seamless messaging alongside platforms such as Microsoft Teams and Webex by Cisco. This integration removes the need for costly and complex contact center add-ons, significantly lowering the barrier for organizations looking to engage through WhatsApp.
WhatsApp is used by more than three billion active users worldwide, making it an increasingly preferred channel for both personal and professional communication. CallTower’s solution transforms what was once considered an informal messaging platform into an enterprise-grade communication tool, offering businesses greater visibility, governance, and control over conversations while ensuring employees use secure, approved channels.
According to CallTower, the expanded CT Text solution is designed to meet growing demand from businesses of all sizes that want affordable, compliant access to WhatsApp’s global reach. Rather than requiring organizations to invest in expensive standalone integrations, CallTower embeds WhatsApp directly into familiar workflows, allowing teams to communicate from a single, unified interface.
The solution is particularly valuable for multi-location and international organizations. Traditional SMS messaging can be complicated by roaming fees, cross-border regulations, and unpredictable pricing. By contrast, CallTower’s WhatsApp integration offers transparent pricing and leverages WhatsApp’s established global infrastructure, simplifying international communications and reducing operational complexity.
In addition to standard messaging, the integration supports a range of purpose-built message types, including marketing campaigns, authentication messages, customer support interactions, and utility notifications. This enables businesses to engage customers at scale while remaining compliant with local regulations across different regions.
Looking ahead, CallTower positions the WhatsApp integration as a future-ready investment. As AI assistants,automation, and conversational tools become more advanced, having WhatsApp embedded within a UCaaS platform allows businesses to adopt new capabilities without rebuilding their communications ecosystem or incurring major costs.
With this expansion, CallTower continues to strengthen its UCaaS portfolio helping organizations modernize communication strategies, improve customer engagement, and operate more efficiently on a global scale.
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