Monday, April 20, 2026
Truecaller has announced a major step in strengthening its global advertising strategy by introducing a series of exclusive reseller partnerships across several high-growth markets. Through this initiative, the company aims to accelerate its direct advertising sales while building stronger relationships with brands and agencies worldwide. The new partnerships cover key regions including Africa, the Middle East and North Africa (MENA), Southeast Asia, and India.
To begin with, this strategic move reflects Truecaller’s commitment to expanding its global advertising footprint. By collaborating with regional partners, the company plans to enhance its ability to connect with advertisers and deliver premium mobile advertising solutions powered by first-party data. At the same time, the initiative supports Truecaller’s long-term vision of creating a more diversified and sustainable advertising ecosystem.
Furthermore, Truecaller has signed three exclusive reseller agreements with experienced regional partners. These agreements will help extend the company’s advertising distribution capabilities across important emerging markets.
Under the new structure, 365 Digital will operate as the exclusive reseller for Truecaller Ads in South Africa and Kenya. This partnership allows Truecaller to tap into the rapidly growing digital advertising markets in these countries while strengthening its presence in Africa.
In addition, AnyMind Group will manage Truecaller Ads across multiple regions including Ghana, Nigeria, MENA, and Southeast Asia. Through this collaboration, Truecaller expects to broaden its access to advertisers across several dynamic digital economies. As a result, brands in these regions will gain better access to Truecaller’s mobile advertising inventory and audience insights.
Meanwhile, Integrated Media Tech will exclusively represent Truecaller Ads across India. Given India’s massive digital user base and growing mobile advertising market, this partnership plays a crucial role in expanding Truecaller’s advertising reach in one of its most important markets.
Collectively, these partnerships significantly strengthen Truecaller’s international direct sales distribution network. More importantly, they allow brands and agencies to leverage advanced, first-party data-driven mobile advertising solutions that can help improve campaign targeting and engagement. By combining local expertise with Truecaller’s global platform, the company intends to deliver more effective and scalable advertising opportunities for marketers.
Fredrik Kjell, COO at Truecaller, said:
“In 2025, we spent considerable effort on strengthening the fundamentals of Truecaller Ads’ direct sales capabilities, and I am pleased to announce these important reseller agreements. Truecaller’s internal sales function, combined with strong resellers in multiple regions, is a key component in our plan to grow our direct sales business.”
Overall, the expansion of these reseller partnerships represents a significant milestone in Truecaller’s international advertising growth strategy. As digital advertising continues to evolve, Truecaller aims to strengthen its position by combining its in-house sales capabilities with regional reseller expertise. Consequently, this approach will help the company scale its direct advertising business while creating stronger connections with brands across global markets.
To join our expert panel discussions, reach out to info@intentamplify.com
Recommended News
SuperDial partners with Omega Healthcare to integrate voice AI automation into revenue cycle operations, helping healthcare providers reduce admin workload and accelerate payments.
Radware introduces cloud-based Web DDoS protection for encrypted traffic without SSL decryption, enabling organizations to block advanced attacks securely.
