Thursday, January 15, 2026
Revieve, a leader in AI-driven beauty personalization, has introduced AI Beauty Discovery Connect — a new capability that helps beauty brands and retailers bring personalized customer experiences into the rapidly growing world of Generative AI–powered discovery and shopping. As AI shopping platforms evolve, this launch gives brands a strong advantage, helping them show up where consumers are exploring and buying beauty products, from ChatGPT to Google’s Gemini ecosystem and other emerging AI-driven commerce channels.
Over the past year, major tech companies have rapidly expanded their AI-powered shopping features — from shoppable experiences in ChatGPT, highlighted by OpenAI’s collaboration with Walmart, to Google’s growing Gemini ecosystem and PayPal’s new Financial OS for AI Agents. These developments are fueling a major shift toward conversational, AI-driven shopping. McKinsey’s 2025 outlook shows just how fast things are changing: more than 25% of U.S. consumers already use Generative AI to discover products or ask purchase-related questions, signaling a clear shift in how people choose what to buy.
To support this shift, Revieve’s new solution ensures that beauty brands and retailers can maintain consistency in personalization, product accuracy, and brand integrity, even as customers interact with these next-generation channels. AI Beauty Discovery Connect bridges traditional digital touchpoints with AI interfaces by enabling companies to transfer their product intelligence, personalization logic, content strategies, and consumer data frameworks directly into these new environments.
Built on Revieve’s globally enriched beauty product catalog and integrated commerce architecture, the platform enables brands to make every product and recommendation instantly discoverable, contextually relevant, and shoppable. This applies across brand sites, retail-media networks, and conversational AI experiences in platforms such as ChatGPT and Gemini.
“For nearly a decade, Revieve has led the beauty industry's transformation through AI,” said Sampo Parkkinen, CEO of Revieve. “With AI Beauty Discovery Connect, we're once again pioneering how beauty brands and retailers connect with consumers — extending reach into the new channels of Generative AI where discovery and purchase now converge.”
Irina Mazur, Chief Commercial and Marketing Officer at Revieve, added, “Generative AI is rapidly becoming a new entry point for consumer discovery, inspiration, and education. With AI Beauty Discovery Connect, we enable beauty brands and retailers to be present where those moments of curiosity begin — ensuring their experiences, data, and commerce strategies extend seamlessly into this next era of consumer engagement.”
The beauty industry is already experiencing this transformation. NielsenIQ’s 2025 Beauty Outlook notes a 40% year-over-year increase in AI-led interactions, proving that consumers expect expert-level digital guidance. In response, Revieve’s new platform helps unify personalization, data insights, and commerce across multiple touchpoints. This approach enhances both brand-owned channels and retail-media environments while preparing beauty companies to thrive inside AI-enabled discovery interfaces that educate, guide, and inspire shoppers.
By advancing the integration of computer vision, AR, and Generative AI, Revieve continues to support beauty brands in delivering precise, real-time, and data-driven experiences that strengthen consumer loyalty and fuel long-term growth in an increasingly competitive market.
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