Wednesday, February 11, 2026
Dyna.Ai has entered into an exclusive strategic partnership with ejada Systems, a leading Saudi-based IT services provider, to scale the deployment of production-ready AI agents across call centers in Saudi Arabia. Through this collaboration, both companies aim to accelerate enterprise AI adoption while strengthening operational efficiency and customer experience in the Kingdom’s rapidly evolving service sector.
At the same time, contact centers are emerging as one of the most critical environments for enterprise AI transformation worldwide. As customer inquiries increase and expectations for faster, more personalized support continue to rise, organizations are shifting from experimental pilots to reliable, scalable AI systems that can operate in real-world environments. As per Intent Market Research, the Contact Center Software Market was valued at USD 39.8 billion in 2023 and will surpass USD 148.2 billion by 2030; growing at a CAGR of 20.6% during 2024 - 2030.
For Dyna.Ai, call centers represent an ideal proving ground for enterprise-grade AI agents. The company has designed its solutions to function seamlessly in live service environments, handling high interaction volumes while meeting strict enterprise requirements around governance, reliability, security, and system integration. Consequently, these AI agents can support both voice and text-based interactions without disrupting existing workflows.
Under the partnership, Dyna.Ai will contribute its global AI agent technology—including advanced conversational voice and digital assistants while ejada Systems will lead localized implementation, governance, and compliance frameworks. Moreover, ejada will manage systems integration and operational models to ensure AI deployments align with Saudi regulatory standards, cultural expectations, and business needs.
This collaboration also emphasizes long-term sustainability and national capability building. Instead of merely deploying technology, both partners intend to transfer knowledge, build local expertise, and establish scalable AI-driven operating models across the Kingdom’s call center landscape.
“AI adoption across enterprises is reaching a point where value is no longer defined by experimentation, but by the ability to turn AI into a core operating capability. Through this partnership with ejada Systems, Dyna.Ai brings production-grade AI agents designed for enterprise-scale deployment, governance, and accountability. Together, we enable organizations to move beyond pilots and deliver measurable business outcomes at scale.”
— Carlton Liew, Chief Business Officer and Co-Founder, Dyna.Ai
“Organizations across the Kingdom are experiencing a rapid shift in beneficiary expectations, where traditional call center models can no longer meet the required levels of speed, quality, and continuity. From this perspective, ejada Systems is focused on developing intelligent call center operating models built on artificial intelligence and enhanced beneficiary experience, while ensuring knowledge transfer and national capability building to deliver sustainable solutions with real operational impact.”
— Mohammed Hassoubh, Chief Executive Officer, ejada Systems
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